Will’s Newsletter

Share this post
Bernays, Horkheimer, and Adorno: Theory in the Age of Social Media
www.willsipling.com

Bernays, Horkheimer, and Adorno: Theory in the Age of Social Media

Will Sipling
Oct 21, 2019
Share this post
Bernays, Horkheimer, and Adorno: Theory in the Age of Social Media
www.willsipling.com

I recently contributed to Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities (IGI Publications, 2019). The abstract for the chapter is as follows:

Social media and 21st century mass communication have changed the technological landscape of marketing and advertising, enabling instant content creation, content curation, and audience feedback. The thought of Edward Bernays can be useful in examining and interrogating today's media, especially through the lens of Frankfurt School social theorists Max Horkheimer and Theodor Adorno. Further, the works Crystalizing Public Opinion and Propaganda are critiqued through ideas found in Dialectic of Enlightenment to give business and PR professionals ethical concepts that may be applied to modern trends in communications.

Contact Me for Access to My Research

View on the IGI Global Website

Share this post
Bernays, Horkheimer, and Adorno: Theory in the Age of Social Media
www.willsipling.com
Comments

Create your profile

0 subscriptions will be displayed on your profile (edit)

Skip for now

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.

TopNew

No posts

Ready for more?

© 2022 Will Sipling
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing