Bernays, Horkheimer, and Adorno: Theory in the Age of Social Media

I recently contributed to Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities (IGI Publications, 2019). The abstract for the chapter is as follows:

Social media and 21st century mass communication have changed the technological landscape of marketing and advertising, enabling instant content creation, content curation, and audience feedback. The thought of Edward Bernays can be useful in examining and interrogating today's media, especially through the lens of Frankfurt School social theorists Max Horkheimer and Theodor Adorno. Further, the works Crystalizing Public Opinion and Propaganda are critiqued through ideas found in Dialectic of Enlightenment to give business and PR professionals ethical concepts that may be applied to modern trends in communications.

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